xtix. A ticketing platform designed for festivals, concerts, and events of any scale.
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For live event organizers

Sell more tickets from the data you already have.
Growth Assistant finds the one move that fills the room.

It lives inside your XTIX ticketing core and talks to you on WhatsApp or Telegram. Every morning it hands you one clear action to sell more, with a button to run it right there in the chat.

Get Early Access See how it talks →

Built on XTIX, the platform behind shows like Interpol, Ed Sheeran, and Imagine Dragons.

⚡
Growth Assistant
Morning Pulse

💰 Revenue (24h): €2,070 + £1,190 (103 tickets / 74 orders)

🎯 Key events (pace & fill):

Top Comedy Tour · Berlin: +€1,140 (+38 tickets) 📈

West End Musical · London: +£1,190 (+34 tickets) 📈

Electronic Music Fest · Lisbon: +€930 (+31 tickets) 📈

📈 Traffic by source (24h): 2,540 visits

· Instagram 45% · Google 28% · Facebook 17% · Direct 10%

Sample digest · demo data

Trusted by real shows

Shows already powered by XTIX

Interpol concert
Interpol Concert

We ticketed Interpol's iconic show, a raw, post-punk experience that left lasting memories.

Imagine Dragons concert
Imagine Dragons

We powered the tickets for Imagine Dragons, an unforgettable night for thousands of fans.

Hurts concert
Hurts Concert

From concept to curtain call, we made Hurts' mesmerizing show a reality. A night of cinematic synth-pop, intimate connection, and flawless event execution.

Ed Sheeran concert
Ed Sheeran

An iconic voice, a sold-out venue, and seamless event management.

Right now you're reconciling screen after screen by hand

Your Facebook Ads dashboard shows optimistic clicks. Google Analytics shows traffic. Your ticketing admin shows dry sales numbers. Then there's your CRM, your email tool, your Instagram insights on top of that. To connect a click to a real ticket purchase, you're piecing these tables together by hand, across many screens.

Even a dedicated analyst usually can't see end-to-end data, and no one watches every screen 24/7. While you build your report on Monday morning, the weekend budget is already gone on a campaign that only delivered empty clicks.

Facebook Ads
Optimistic clicks
Google Analytics
Traffic, no purchase link
Ticketing admin
Dry sales numbers
CRM
Contacts, no context
Email
Opens and clicks
Instagram Insights
Reach, no revenue
and more
Every tool its own tab

⚡ One chat. One number you can trust.

What it is

Not another dashboard. A sales assistant that lives in your messenger.

Growth Assistant sits inside your XTIX ticketing core and talks to you on WhatsApp or Telegram. It watches every click through to the sale, spots what is working and what is leaking, and tells you the one move that sells more tickets. You never open another tab.

A real screen recording, slowed down so you can read it.

Scenario 1

Ads: stop paying for empty clicks

📊 Ad efficiency (UTM ROI):

Meta Ads (Berlin_Retargeting): €520. 45 clicks → 5 sales (11.1%) ✅

Meta Ads (Lisbon_Promo): €480. 44 clicks → 6 sales (13.6%) ✅

⚠️ Budget leak: Google PerfMax (Broad Match): 38 clicks, 0 sales (0%)

🚀 Pause Google PerfMax. You paid for 38 "window shoppers." Reallocate to Meta retargeting converting at 11–13%.

Sample digest · demo data

"Campaign A is burning budget with zero sales. Campaign B is actively selling out the balcony. Pause Campaign A and reallocate?" You confirm in one click.
Scenario 2

Abandoned cart: recover the customer you already paid for

🛒 Abandoned cart detected

A user just abandoned 2 VIP tickets at checkout. €180 is sitting in the cart.

Shall I text them a 5% discount to close the sale?

Sample digest · demo data

"A user just abandoned 2 VIP tickets at checkout. €180 is sitting in the cart. Shall I text them a 5% discount to close the sale?" Not analytics for tomorrow. Your money back today.
Scenario 3

Seating: play Tetris with your hall, without hurting the brand

💶 Average order value (AOV): €76.67

🐋 Whale Alert (VIP): 1 buyer just purchased 6 VIP tickets at once.

History: this customer has attended 3 of your previous EU shows.

Action: I've flagged them in your CRM. Recommend sending a loyalty promo code via WhatsApp.

🌍 Geographic shift: 68% of yesterday's buyers registered with +49 (Germany) numbers.

🧠 Behavioral insight: you're heavily capturing expat tourists buying last-minute. Shift remaining ad targeting to EN/RU-speaking expats in Berlin.

Sample digest · demo data

"You have 3 empty VIP tables for tomorrow. I found 100 loyal customers who bought VIP in the past. Should I text them a private upgrade offer?" Maximum revenue from every square meter, no public discounts.

What it does for you every day

It reads your event data around the clock and turns it into six concrete jobs, each one landing as a message you can act on.

1. Morning Pulse

Live

Wake up to a short overnight summary in your messenger: GMV, net platform revenue (customer fees and taxes already stripped out), your real take rate, plus sales pace and fill rate for each event. No spreadsheet required.

2. Anomaly Detection

Live

It watches your event data for what costs you money: rising refund rates, stalled and "ghost" carts, promo codes and deals that aren't converting. If something looks off, it flags you before you lose revenue.

3. Honest Ad Attribution

Live

It cross-references ad traffic with real ticket purchases inside the widget. You see which Instagram or Google campaign is actually driving tickets, and which one is just burning clicks. Feed it your campaign budget and it works out real ROI from your actual sales.

4. Audience Profiling & CRM

Live

It knows who's buying. A separate audience summary: who bought a batch of VIP at once and if they've been to your shows before, which countries your buyers came from, which segment the event is really landing with. It flags your biggest buyers in the CRM and tells you: "send them a loyalty code on WhatsApp."

5. Know When to Raise the Price

Live

When demand for an event spikes, it doesn't just show the surge. It tells you when to act: "pace is climbing, if it holds, raise the price on the remaining inventory." Maximum revenue on rising demand, without watching charts by hand.

6. Execution Engine

Live

It doesn't just write text. It executes. VIP tables not selling? Skip the admin panel. Text it: "send a −10% code to everyone who bought VIP to our last three shows." It finds those people in the database and runs the campaign.

Seating maps

Seating maps most platforms can't handle

Complex halls are where the money hides. Growth Assistant sees which VIP tables and boxes are stuck and clears them before the night, on the same real seat map your buyers use.

Real XTIX seating widget, live. Pick a seat and try it.

Open the live seating map

Opens the real XTIX widget. Pick your seat and buy.

Three steps and it's already in your chat

1

Create your event on XTIX

Set up your event and start selling. Growth Assistant plugs into your sales automatically. Nothing to integrate, it lives inside the platform.

2

It learns your history

It calculates fill rate, sales pace, and your past events as a baseline for comparison.

3

Talk to it and tell it what to do

Growth Assistant works like a colleague you can message. Ask what's going on, talk through your options, and get an actionable solution for your next move. You make the decisions, it does the work.

It doesn't make up numbers

🔎

If it doesn't have the data, it doesn't guess. It runs a script and finds it.

🔒

It's built to protect your data. It reads and reports, nothing else.

✅

It does nothing to your database or budget on its own. It executes only on your command.

🧑‍💻 It's essentially a senior data analyst and marketing engineer living right in your WhatsApp and Telegram.

What organizers say

"I used to spend hours manually matching Facebook Ad clicks to actual ticket sales. By the time I realized a campaign wasn't working, my weekend budget was already gone. Now, the XTIX Assistant just pings my phone: 'Campaign A has 400 clicks but zero sales. Pause it?' It saves me hundreds of pounds every weekend before the money is wasted."

Mark Davies, Independent Promoter

Early Access

Request early access

We open venues one at a time. Tell us about your events and we'll come back with a setup tuned to your hall.

Request early access

Already in the works

One-click budget shift

Soon

Growth Assistant won't just show which campaign is burning clicks, it will move the budget to the working campaign on your confirmation.

Instant cart recovery

Soon

An SMS with a personal promo code to an abandoned cart within 15 minutes, automatically.

FAQ

Is this another dashboard I won't log into?

No. You already run your events in XTIX. Growth Assistant just talks to you in WhatsApp or Telegram, so there's no extra dashboard to check.

Will it touch my database or message my customers on its own?

No. It only analyzes and suggests. Anything that touches your database runs on your command, with your confirmation.

Will it really tie an ad to a specific ticket sale?

Yes. It tracks the exact UTM tags all the way down to the final ticket purchase, not just the page view. It knows exactly which campaign generated the revenue.

Do I need to sell on XTIX to use Growth Assistant?

Yes. It reads your sales live from inside XTIX. Without XTIX there's no real-time data for it to work with, so it can't run on its own.

What if I sell some tickets on XTIX and some on other platforms?

You can still use it. Two ways to pull everything into one view. Distribute your inventory through XTIX and out to other channels through our API, so every sale flows back to one place. See how distribution works → Or upload your outside sales into XTIX yourself, with their UTM tags, which is more manual but brings external channels into the same reporting.

How does it calculate ad ROI?

Growth Assistant matches your incoming traffic sources with actual sales inside XTIX to calculate real ROI. Just feed it your campaign budget, and it does the math.

Sell more of every event

Connect Growth Assistant and turn your data into ticket sales. Every morning it shows you what's driving sales and the one move that fills the room before the doors open.

Get Early Access

We open venues one at a time. Leave a request and we'll come back with a setup tuned to your hall.